FrameStory was conceived out of a shared vision by two moms who aspired to exhibit grand-scale photographs of their children, yet sought an alternative to the conventional canvas. The prospect of storing a sizable canvas in areas such as the garage or basement presented a daunting challenge.

However, the aesthetic appeal of a large-scale photograph as a home decor element was undeniably captivating.

In pursuit of this interior decor aspiration, they devised FrameStory. This innovative solution facilitates the effortless updating of large-scale fabric-printed photographs wrapped on an aluminum frame, all within the context of a museum-quality home decor setting.